7007 WESTGATE DR., LAINGSBURG MICHIGAN 48848

March 27th, 2009
7007 WESTGATE DR., LAINGSBURG MICHIGAN 48848
Price   $430,000
MLS #   187331
Bedrooms   4
Baths   4.5
 
Click here for details


Description: Wow, what a view. Home was just appraised March 2 so it’s ready to go. Great atmosphere in this sub. 130f t of waterfront on Lake Victoria. 4 BR’s, 3.5 baths. Over 3000 sq of living space. Breathtaking views.

Peter MacIntyre
RE/MAX Real Estate Professionals
517-339-8255 x152
peter.pmachomes@gmail.com
www.pmachomes.com
Video Tours by: www.HDhat.com

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Real Estate Video Tours - HDhat.com - Silver Package

March 20th, 2009

Real Estate Video Tours - Silver Package

Description: The agent simply films the raw video clips of the property and uploads the files/clips to HD Hat by using the file upload system. Once file uploading is complete the HDhat video tour editors go to work and build a finished video.

Includes:

* Now with Professional Narration - Narrator Sample is here
* Weekly detailed analytics reports emailed with agents video tours traffic statistics
* Linked as a Featured Tour on agents Realtor.com Showcase listing
* Branded and un-branded link to the tour
* Aerial View
* Property Description
* Link for agent to use on their personal agent website
* Agent’s contact information
* Ipod/Iphone compatible tour link
* Embed code to be used by the agent for blogs and other social networking groups
* Un-branded(IDX compatible) Tour Link to be entered into agents local MLS system
* Agent Video Tour Channel that gives the agent a single page to send clients to view all their video tours
* Back-end media management system to delete videos of sold/withdrawn properties

Tour Price: $29.95 per tour

Real Estate Video Tour Examples:

http://www.hdhat.com/index.php/tour-examples

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Video Tours for Real Estate - HDhat.com - Gold Package

March 20th, 2009

Real Estate Video Tours - Gold Package - Includes Premium Distribution and Syndication

Description: The agent simply films the raw video clips of the property and uploads the files/clips to HD Hat by using the file upload system. Once file uploading is complete the HDhat video tour editors go to work and build a finished video.

Includes:

* Now with Professional Narration - Narrator Sample is here
* Weekly detailed analytics reports emailed with agents video tours traffic statistics
* Linked as a Featured Tour on agents Realtor.com Showcase listing
* Branded and un-branded link to the tour
* Property Description
* Link for agent to use on their personal agent website
* Agent’s contact information
* Ipod/Iphone compatible tour link
* Embed code to be used by the agent for blogs and other social networking groups
* Agent Video Tour Channel that gives the agent a single page to send clients to view all their video tours
* Un-branded(IDX compatible) Tour Link sent to agent to be entered into agents local MLS system
* Back-end media management system to delete videos of sold/withdrawn properties
* Premium Syndication & Distribution of your video tour and listing to Realtor.com(Sample Here), Craigslist, Backpage.com, Enormo, Frontdoor.com, Googlebase, Hotpads, Oodle, Trulia, Vast, Zillow, Youtube.com, Postlets.com Ad(Sample Here), plus for the month of March 2009 we are including 10 re-posts or your listing and tour to Craigslists(1 repost every 3 days for 30 days for a total of 10 re-posts). Syndication powered by Postlets.

Tour Price: $44.95 per tour

Real Estate Video Tour Examples:

http://www.hdhat.com/index.php/tour-examples

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Real Estate Video Camera Recommendation - Spring 2009

February 10th, 2009

I have had several agents emailing and contacting me about the best camera to get to begin shooting their own “listing videos”.

I provided a link at the bottom to view.

My recommendation is the Sanyo Xacti HD1010 with the additional accesory of the wide angle lens.

Reasons for this camera:
1) Camera will shoot your still photos and video so that you can have both video and photos finished when the listing hits the MLS system!
2) HD1010 has a desktop cradle so charging the camera and sync’ing with your computer is a simple single button push
3) Very simple to use plus our staff has this camera and can help you with any questions you may have.
4) Built in image stabilization for nice High Definition steady video…YOU will look like a pro

*For those looking for a lower priced solution we have a camera kit on our site http://www.hdhat.com as well but for those looking for near professional level video listing presentations we recommend the HD1010.

Things you will need:
1) HD1010
2) Wide Angle Lens
3) 8 GB SD card
4) Stabilizer bar for real estate - contact me $30 includes shipping support@hdhat.com

Camera can be ordered from B&H photo or Amazon here is a link
http://www.bhphotovideo.com/c/product/569230-REG/Sanyo_VPC_HD1010BK_Xacti_VPC_HD1010_Camcorder_Black_.html everything…camera/wide angle lens and SD card is on that page. I know of 3 agents on this list that have ordered this camera and I have 2 that I ordered for others…so I hope you decide to join the Real Estate Video trend and standout in 2009.

Mark Passerby

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HDhat Real Estate Video Tours new Wellcomemat Channel

January 2nd, 2009

HDhat Real Estate Video Tours Wellcomemat Channel

All of our active tours will be added to Wellcomemat and included in the editing fee.

Thanks,
HDhat Real Estate Video Tours

HDhat Real Estate Video Tours , , , ,

Newsletter #2

November 1st, 2008

Video Filming Tips

Tip #1
How do I make a room brighter and eliminate dark spots at windows? Turn the camera on then prior to recording click the “menu” button. Now use the center toggle button to scroll down to “Exposure” then click the toggle button down to select. Then toggle over to +1 for exposure, and click the toggle down one more time to set the +1. Then just click the menu button and you are ready to record.

NOTE: You must set Exposure to +1 each time you turn the camera on and prior to hitting the record button.
Any questions just call us at 517-896-4376


Tip #2

Remember….a video tour is a series of nice smooth steady pans with slow steady walks between rooms. When walking point the camera straight forward and head directly for the next room of your tour. See our samples.

Tip #3
Film the entire tour as a single file. Turn the camera on ‘record’ then don’t turn it off till your tour is finished. Feel free to “pan” a room 2 or 3 times from different angles to get the best lighted steady shot. Our video editors will use the best footage of each room to assemble your final tour.

Tip #4
If a room you are filming appears to dark or jumpy simply go to another point in the room and do another steady pan of the room. Our video editors will pick out the best pan of the room and use it in your finished video tour.

Tip #5
View the POV Video Tour Tutorials at www.PovVideotours.com/help

Tip #6
When filming a room with a bright window film the room with the bright window behind you. The window can effectively light the room but if you point the camera directly at that window you can expect a “dark” effect in your finished property video.

Click For Tutorials and more Info www.povvideotours.com/help >

Sample Agent Tours

Sample #1
Robyn Flanders Tour — Excellent example of our free narration
http://www.povvideotours.com/h264/robynflanders/5825cartago/
This video is also syndicated on Youtube, Realtor.com, Veoh, Myspace, Remax.com, Listing Companies Site, Agents Site, and some other 18 websites!

Do you know what an embedded tour is? Buyers on Realtor.com love the embedded tours. The embedding service is included with the tours we edit for our clients provided you have an account with Realtor.com

Sample #2
Beverly Sempsrott Tour — Excellent example of our Free Narration http://www.povvideotours.com/h264/beverlysempsrott/4137hamletcove/
This video is also syndicated on Youtube, Realtor.com, Veoh, Myspace, Remax.com, Lansing.com and some other 18 sites!

EVERY LISTING should have a video tour regardless of price or condition. A video tour will effectively double and in some cases triple the traffic to that listing!

HDhat Newsletters , , , , , ,

Newsletter #1

November 1st, 2008

Video Filming Tips

Tip #1
When filming a room with a bright window film the room with the bright window behind you. The window can effectively light the room but if you point the camera directly at that window you can expect a “dark” effect in your finished property video.

Tip #2
Film the entire tour as a single file. Turn the camera on ‘record’ then don’t turn it off till your tour is finished. Our video editors will remove all the scenes that aren’t relevant.

Tip #3
Narrate your own tour….yes we can narrate the tour for you, but the tours are far more effective for your personal marketing if you narrate. View the tour like a personal home tour and narrate like the client is actually with you. This will have amazing results in your marketing. See the samples below.

Tip #4
Don’t “pan” rooms or areas while you are walking. When walking with the camera walk slowly and keep the camera pointing steadily forward. When you step one step into a room…stop….then slowly pan the room while narrating then move to the next room

Tip #5
View the POV Video Tour Tutorials at www.PovVideotours.com/help

Sample Agent Tours

Sample #1
Laura Mullaney Tour — Excellent example of agent narration
www.povvideotours.com/h264/lauramullaney/1222astwoodmews/
This video is also syndicated on Youtube, Realtor.com, Veoh, Myspace, Remax.com, Listing Companies Site, Agents Site, and some other 18 websites!

Do you know what an embedded tour is?
Buyers on Realtor.com love the embedded tours. The embedding service is included with the tours we edit for our clients provided you have an account with Realtor.com

Sample #2
Steve Osmar Tour — Excellent example of Agent Narration http://www.povvideotours.com/hdtours/steveosmar/601tirrell/
This video is also syndicated on Youtube, Realtor.com, Veoh, Myspace, Remax.com, Lansing.com and some other 18 sites!

EVERY LISTING should have a video tour regardless of price or condition. A video tour will effectively double and in some cases triple the traffic to that listing!

HDhat Newsletters , , , , ,

Pricing Right for Real Estate SEO

November 1st, 2008

Real Estate Listing Search sites many times operate with dropdown price searching.  For example many sites will have something like:

Minimum 100,000, 120,000 and on and on with different options then a Maximum 100,000, 120,000…………200,000, 220,000 etc.

other sites like the new Realtor.com have open fields where a consumer will enter their own target $$ figures for both low and high.

PRICING FOR SEO
Most Realtors at least in our MLS, price with the old MLS book mentality will use prices like $149,900.  When I see that in our office listings I meet with that agent and tell them the importance of pricing that listing at $150,000, and most importantly how to explain it to their seller.

WHY?

Well lets go through a typical consumer search on a real estate search site.

A consumer we will call Jim goes to Realtor.com and or a site with a dropdown selection and enters something like $100,000  to $150,000  or $150,000 to $170,000.  Now a site like the new Realtor.com by default organizes the results from Low to High meaning that if you priced your listing at 150,000 your listing will show up at the end of that search….most likely on the last page.  However, it will show up just as $149,000 would, but many times consumers will look at the first results of a search and the end results most carefully! 

Heres is the Added Traffic by pricing that same listing at $150,000 rather than $149,900

If that same consumer did a search from $150,000 to $200,000 then your listing will also show up but this time in the first part of the search results and many times on the very first page.  The first page of results as we all know is valuable Search Engine Real Estate. 

Now here is the important thing to remember and think about…..if the agent had priced at $149,900 their listing most likely will NEVER fall on the first page of a Real Estate Search sites results.  It is consumer “habit” to enter even dollar #’s on these real estate search sites, and many other sites still operate with “pre-selected” dropdown $ figures for minimum and maximum.  Pricing at the $150,000 point would get you more first page results and more impressions than pricing at $149,900.

So it is something to think about when pricing for SEO.  Further by explaining it to your seller you show a commanding knowledge of how online real estate marketing works and how best to use it to garner more “views” to their home.

My advice is to look carefully at the Real Estate Search Sites that grab most of the traffic in your area including ALL the IDX sites of competitors and make a quick Excel spreadsheet of those with “dropdowns”.  You will see some price points that will get you the most FIRST PAGE results and most importantly more total impressions on those sites.  You can also use the spreadsheet in your presentation to the seller on where best to price their home, and sway them away from their 999 thought process :).

Mark Passerby
PovVideotours.com

 

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